IRIS
IRIS is a boutique hair stylist. Not more, not less.
IRIS simply
C A R E S
for hair in its purest forms.
Again, not more, not less.
IRIS is not a digital entity;
she does not require any digital touchpoints
to operate her business.
The identity is kept simple:
The logo is inspired by the structure of hair itself.
It flows and grows like real hair,
just as the printed media does.
It creates an endless
S E Q U E N C E,
a game where one piece is placed next to the other,
flowing, never-ending, unless you cut it.
Half of the media has been handcrafted
on an old vintage letterpress machine,
while the other part is very
practical for daily life: it can be
printed on any machine.
see the full project on our website here
